{"id":542,"date":"2025-06-29T04:18:53","date_gmt":"2025-06-29T04:18:53","guid":{"rendered":"https:\/\/chamz-oanhb2405411.wasmer.app\/?p=542"},"modified":"2025-06-29T04:55:18","modified_gmt":"2025-06-29T04:55:18","slug":"livestream-micro-influencer-khi-gen-z-viet-dao-dien-chinh-chien-luoc-mua-sam","status":"publish","type":"post","link":"https:\/\/www.chamz.fun\/?p=542","title":{"rendered":"Livestream &#038; Micro-Influencer \u2013 Khi Gen Z Vi\u1ec7t \u201c\u0111\u1ea1o di\u1ec5n\u201d ch\u00ednh chi\u1ebfn l\u01b0\u1ee3c mua s\u1eafm"},"content":{"rendered":"\n<p>Kh\u00f4ng c\u00f2n b\u1ecb &#8220;ph\u00e1t s\u00f3ng&#8221; m\u1ed9t chi\u1ec1u, Gen Z Vi\u1ec7t ch\u1ee7 \u0111\u1ed9ng bi\u1ebfn m\u1ed7i bu\u1ed5i livestream th\u00e0nh tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c s\u00e2u \u2013 h\u1ecd ch\u00ednh l\u00e0 <strong>\u0111\u1ea1o di\u1ec5n, di\u1ec5n vi\u00ean v\u00e0 kh\u00e1n gi\u1ea3<\/strong> c\u1ee7a c\u00e1c show mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Micro\u2011influencer tr\u1edf th\u00e0nh ng\u00f4i sao c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng, k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u1edbi c\u1ed9ng \u0111\u1ed3ng v\u00e0 th\u00fac \u0111\u1ea9y th\u1ecb tr\u01b0\u1eddng mua s\u1eafm Vi\u1ec7t Nam m\u1edbi m\u1ebb \u2013 \u201cshoppertainment\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quy m\u00f4 v\u00e0 s\u1ee9c lan t\u1ecfa c\u1ee7a livestream commerce t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h2>\n\n\n\n<p>Theo C\u1ed1c C\u1ed1c (2024), <strong>77% ng\u01b0\u1eddi Vi\u1ec7t<\/strong> t\u1eebng xem livestream b\u00e1n h\u00e0ng; trong \u0111\u00f3, <strong>51% l\u00e0 Gen Z<\/strong>, v\u00e0 <strong>71% trong s\u1ed1 \u0111\u00f3 t\u1eebng mua h\u00e0ng qua livestream<\/strong> <a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/345829-buc-tranh-thuong-mai-dien-tu-viet-nam-2025-2028?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">brandsvietnam.com<\/a><a href=\"https:\/\/vneconomy.vn\/gioi-tre-viet-chuong-mua-hang-qua-phien-livestream.htm?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">vneconomy.vn<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/chamz-oanhb2405411.wasmer.app\/wp-content\/uploads\/2025\/06\/hinhminhhoa30.jpg\" alt=\"\" class=\"wp-image-549\" srcset=\"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa30.jpg 800w, https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa30-300x225.jpg 300w, https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa30-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Brands Vietnam (2025) nh\u1eadn \u0111\u1ecbnh: Gen Z chi\u1ebfm <strong>65% d\u00e2n s\u1ed1 online<\/strong>, th\u01b0\u1eddng xuy\u00ean theo d\u00f5i livestream v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi micro\u2011influencer \u2013 h\u1ecd th\u00edch tr\u1ea3i nghi\u1ec7m \u0111a kh\u00f4ng gian, t\u01b0\u01a1ng t\u00e1c ngay v\u00e0 nh\u1eadn \u01b0u \u0111\u00e3i ngay. <a href=\"https:\/\/www.brandsvietnam.com\/congdong\/topic\/345829-buc-tranh-thuong-mai-dien-tu-viet-nam-2025-2028?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">brandsvietnam.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&nbsp;Micro\u2011influencer \u2013 ch\u00eca kh\u00f3a k\u1ebft n\u1ed1i ch\u00e2n th\u1ef1c<\/strong><\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u t\u1eeb \u0110\u1ea1i h\u1ecdc C\u1ea7n Th\u01a1 ch\u1ec9 ra: <strong>y\u1ebfu t\u1ed1 \u201c\u0111\u00e1ng tin c\u1eady\u201d c\u1ee7a influencer<\/strong> (trustworthiness) c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a Gen Z Vi\u1ec7t <a href=\"https:\/\/www.akademiabaru.com\/submit\/index.php\/arbms\/article\/view\/5241?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">akademiabaru.com<\/a>.<\/p>\n\n\n\n<p>Nh\u00f3m t\u1eeb 600 Gen Z Vi\u1ec7t cho th\u1ea5y: The Coffee House, Cocoon v\u00e0 Calem.Club th\u00e0nh c\u00f4ng nh\u1edd livestream k\u1ebft h\u1ee3p influencer nh\u1ecf, t\u1ea1o ni\u1ec1m tin b\u1eb1ng c\u00e2u chuy\u1ec7n th\u1eadt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/chamz-oanhb2405411.wasmer.app\/wp-content\/uploads\/2025\/06\/hinhminhhoa32-1-1024x683.jpg\" alt=\"\" class=\"wp-image-550\" srcset=\"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa32-1-1024x683.jpg 1024w, https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa32-1-300x200.jpg 300w, https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa32-1-768x512.jpg 768w, https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa32-1-1536x1024.jpg 1536w, https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa32-1.jpg 1620w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T\u00ednh gi\u1ea3i tr\u00ed v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung<\/strong><\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u tr\u00ean 344 Gen Z Vi\u1ec7t (Kh\u1ea3o s\u00e1t l\u1ea5y m\u1eabu ph\u00e2n t\u00edch m\u00f4 h\u00ecnh PLS-SEM, 2023) x\u00e1c nh\u1eadn: sentiment gi\u1ea3i tr\u00ed cao, ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng tin v\u00e0 t\u00ednh t\u01b0\u01a1ng t\u00e1c c\u1ee7a streamer c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua; n\u1ed5i b\u1eadt nh\u1ea5t l\u00e0 <strong>streamer c\u00f3 chuy\u00ean m\u00f4n ho\u1eb7c d\u1ec5 ti\u1ebfp c\u1eadn<\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/chamz-oanhb2405411.wasmer.app\/wp-content\/uploads\/2025\/06\/hinhminhhoa33-1-1024x679.jpg\" alt=\"\" class=\"wp-image-551\" srcset=\"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa33-1-1024x679.jpg 1024w, https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa33-1-300x199.jpg 300w, https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa33-1-768x510.jpg 768w, https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa33-1-1536x1019.jpg 1536w, https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa33-1.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S\u1ef1 h\u00f2a quy\u1ec7n gi\u1eefa th\u01b0\u01a1ng m\u1ea1i v\u00e0 gi\u1ea3i tr\u00ed<\/strong><\/h2>\n\n\n\n<p>Livestream shopping kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e1n h\u00e0ng m\u00e0 l\u00e0 &#8220;show t\u01b0\u01a1ng t\u00e1c&#8221;: c\u00e1c streamer v\u1eeba b\u00e1n v\u1eeba review, live th\u1eed, \u0111\u1ed1 vui, t\u1eb7ng voucher\u2026 khi\u1ebfn Gen Z &#8220;say m\u00ea&#8221; v\u00e0 s\u1eb5n s\u00e0ng mua ngay trong bu\u1ed5i live .<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh O2O (online-to-offline) \u0111ang ph\u00e1t tri\u1ec3n: xem livestream + gh\u00e9 c\u1eeda h\u00e0ng m\u1eabu \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@hdcapitalnetwork\/video\/7519347256311434503\" data-video-id=\"7519347256311434503\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@hdcapitalnetwork\" href=\"https:\/\/www.tiktok.com\/@hdcapitalnetwork?refer=embed\">@hdcapitalnetwork<\/a> <p>TO\u00c0N C\u1ea2NH -MEGALIVE -PHI\u00caN CH\u1ee2 S\u1ed0- D\u1ea4U \u1ea4N V\u0128NH PH\u00daC -21\/6 <a title=\"dauanvinhphuc\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dauanvinhphuc?refer=embed\">#Dauanvinhphuc<\/a> vinhphucmegalivexuhuong<a title=\"viralditiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viralditiktok?refer=embed\">#viralditiktok<\/a><\/p> <a target=\"_blank\" title=\"\u266c nh\u1ea1c n\u1ec1n - HD Capital Network - HD Capital Network\" href=\"https:\/\/www.tiktok.com\/music\/nh\u1ea1c-n\u1ec1n-HD-Capital-Network-7519347327455988481?refer=embed\">\u266c nh\u1ea1c n\u1ec1n &#8211; HD Capital Network &#8211; HD Capital Network<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00f4ng c\u00f2n b\u1ecb &#8220;ph\u00e1t s\u00f3ng&#8221; m\u1ed9t chi\u1ec1u, Gen Z Vi\u1ec7t ch\u1ee7 \u0111\u1ed9ng bi\u1ebfn m\u1ed7i bu\u1ed5i livestream th\u00e0nh tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c s\u00e2u \u2013 h\u1ecd ch\u00ednh l\u00e0 \u0111\u1ea1o di\u1ec5n, di\u1ec5n vi\u00ean v\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a c\u00e1c show mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Micro\u2011influencer tr\u1edf th\u00e0nh ng\u00f4i sao c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh xu h\u01b0\u1edbng, k\u1ebft n\u1ed1i s\u00e2u h\u01a1n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,28],"tags":[],"class_list":["post-542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genz-corner","category-trendz"],"featured_image_url":{"thumbnail":"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa31-150x150.png","medium":"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa31-300x177.png","medium_large":"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa31-768x453.png","large":"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa31-1024x604.png","1536x1536":"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa31-1536x906.png","2048x2048":"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa31.png","ultp_layout_landscape_large":"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa31.png","ultp_layout_landscape":"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa31.png","ultp_layout_portrait":"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa31.png","ultp_layout_square":"https:\/\/www.chamz.fun\/wp-content\/uploads\/2025\/06\/hinhminhhoa31.png"},"post_author":"Oanh Nguyen","assigned_categories":"GenZ Corner, TrendZ","_links":{"self":[{"href":"https:\/\/www.chamz.fun\/index.php?rest_route=\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chamz.fun\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chamz.fun\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chamz.fun\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chamz.fun\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=542"}],"version-history":[{"count":0,"href":"https:\/\/www.chamz.fun\/index.php?rest_route=\/wp\/v2\/posts\/542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chamz.fun\/index.php?rest_route=\/wp\/v2\/media\/545"}],"wp:attachment":[{"href":"https:\/\/www.chamz.fun\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chamz.fun\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chamz.fun\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}